Campaign Basics

Campaign Status and Linked Notifications

5 min read

A campaign has its own status separate from each notification's Status switch. Both matter. This guide explains what each campaign status means and how it affects linked notifications.

New to campaigns? Start with What Are Campaigns?.

Two switches, both important

For a linked notification to appear on your site, all of these must be true:

LayerWhere to set itMust be
Notification StatusNotification list or editorOn
Campaign activeCampaign editor or list toggleOn (Active)
Campaign scheduleCampaign start/end datesCurrent time inside the window (or no dates set)
Display rules and timingNotification editor tabsRules pass for this visitor and page

Turning a campaign off blocks every linked notification at once, even if each notification's Status is still on.

See Understanding Notification Status for the notification side.

Campaign status badges

On Notifal → Campaigns, the Status column shows one badge per campaign:

BadgeMeaningCan you click to toggle?
ActiveCampaign is on and running inside its schedule windowYes , switches to Paused
PausedYou turned the campaign off manuallyYes , switches to Active
ScheduledCampaign is on, but the start date is still in the futureNo
EndedThe end date has passedNo
InactiveCampaign is not published (for example in trash)No

Click Active or Paused in the list to flip the campaign without opening the editor. A short loading state appears, then the badge updates.

For Scheduled and Ended, open the campaign editor to change dates or read the ended banner.

What happens when you pause a campaign

When you set Campaign active to off, or click Active to pause from the list:

  • Every linked notification stops showing on the front end
  • Each notification keeps its own Status, design, and settings
  • Unlinking is not required , turn the campaign back on to resume

Use pause when you need to stop a sale immediately without editing every notification.

What happens when a campaign is scheduled

If Campaign active is on but the start date is in the future:

  • The list shows Scheduled
  • Linked notifications with Status on still do not show until the start moment arrives
  • After the start time passes, the badge becomes Active (if still within the end date)

No extra action is needed. Notifal checks the schedule on each page load.

What happens when a campaign ends

When the end date passes:

  • The list shows Ended
  • Linked notifications stop showing even if Status is on and the campaign toggle is still on
  • Notifal marks the campaign ended automatically (about once per hour). See Campaign Expiry and Auto-Deactivation

To run the same campaign again, open the editor, set a new future end date (or clear and reset dates), and save. A banner on ended campaigns explains this.

Linking and unlinking notifications

From the campaign editor:

  • Search and add notifications in the picker
  • Remove rows from Selected notifications
  • Save to apply links

From a notification:

  • General tab → Campaign dropdown → pick a campaign or No Campaign

When you unlink:

  • The notification keeps all other settings
  • Its Timing tab schedule becomes available again (Enable Schedule)

See Linking a Notification to a Campaign.

Deleting a campaign moves it to trash and unlinks all notifications automatically.

Common situations

"My notification is on but nothing shows"

Check in order:

  1. Is the notification Status on?
  2. Is the campaign Active (not Paused, Scheduled, or Ended)?
  3. Is today inside the campaign start/end window?
  4. Do display rules and show timing allow it on this page?

"I paused the campaign but one notification still shows"

Another notification with the same design may not be linked to that campaign. Open the notification General tab and confirm the Campaign dropdown.

"I want only one notification off during a sale"

Pause affects the whole campaign. Unlink that one notification or turn its Status off instead.

Checklist

  • [ ] I know notification Status and campaign status are separate
  • [ ] I can read Active, Paused, Scheduled, Ended, and Inactive badges
  • [ ] I can toggle Active/Paused from the campaigns list
  • [ ] I know Scheduled and Ended need date changes in the editor

Campaign Basics series

  1. What Are Campaigns?
  2. Creating a Campaign
  3. Campaign Status and Linked Notifications (you are here)

Scheduling & Priority series

  1. Campaign Schedule and Timezone
  2. Campaign Expiry and Auto-Deactivation
  3. Campaign Priority vs Notification Priority