BDOW, formerly Sumo, is a capable list-building platform with popups, welcome mats, smart bars, inline forms, A/B testing, autoresponders, email broadcasts, and WooCommerce discount campaigns. Notifal is a WordPress-native alternative for popups, bars, slide-ins, social proof, exit-intent, targeting, and WooCommerce revenue attribution, with flat pricing and no conversion or pageview limits on Pro.
Last reviewed: July 2026
Self-hosted & flat price
Forms, popups, email list, and social proof platform
BDOW is closer to Notifal than Privy because it focuses heavily on website popups, forms, smart bars, welcome mats, scroll boxes, click triggers, and social proof popups. It also includes light email list functionality, broadcasts, autoresponders, A/B tests, and WooCommerce discount campaigns. For WordPress users, the key difference is ownership: BDOW installs through a WordPress plugin but connects your site to a BDOW account, while Notifal stores templates, rules, leads, and revenue attribution inside WordPress.
BDOW has strong CRO features, but Notifal keeps campaign creation, data, and revenue attribution closer to WordPress.
BDOW has an active WordPress.org plugin, but setup still requires connecting a BDOW account and using BDOW apps and settings. Notifal runs as a native WordPress plugin, so templates, display rules, campaigns, analytics, imports, and exports live inside your wp-admin workflow.
BDOW offers a free plan, but it is capped at 100 conversions and 500 emails per month. Paid tiers unlock advanced targeting, A/B tests, webhooks, ecommerce features, and higher email limits. Notifal Pro is €139/year for one site, about €12/month, with no conversion, visitor, or pageview metering.
BDOW pricing separately references social proof popups with a 25k pageview allowance. Notifal includes social proof notification use cases in the same WordPress plugin and does not meter social proof views on Pro.
BDOW can connect to WooCommerce to create discount campaigns, reduce cart abandonment, and report BDOW-driven revenue. Notifal goes deeper inside WordPress by adding clicked and influenced revenue directly to WooCommerce and EDD order lists and order edit screens.
BDOW stores list-building data, app settings, and campaign performance in its account dashboard. Notifal stores leads, notification events, templates, campaigns, and attribution in your WordPress database, making exports, backups, and migrations simpler.
Design notifications with the Block Editor, Elementor, or Notifal HTML Builder, plus 100+ marketplace templates. BDOW provides its own editor and templates, which are easy to use but separate from the WordPress builder stack your team may already know.
BDOW has a free plan and paid plans for forms, popups, email list features, ecommerce features, and social proof. Notifal keeps onsite notifications in one WordPress plugin with a free plan and one flat Pro license.
Free plan on WordPress.org. Pro is one flat yearly license per site, about €12/month.
BDOW pricing is shown from their public pricing page at the time of writing. The page lists a Free plan, paid Pro/Plus tiers, and social proof popup pricing. Some features, email limits, site counts, and pageview allowances vary by plan and billing period.
BDOW is affordable compared with many SaaS popup tools, but its free plan is conversion-limited and social proof pricing references pageview allowances. Notifal is simpler for WordPress stores that want popups, bars, social proof, display rules, and WooCommerce revenue attribution in one flat-priced plugin.
An honest look at two CRO tools. BDOW leads on A/B testing, built-in email broadcasts, autoresponders, and mature form types. Notifal leads on WordPress-native ownership, flat pricing, builder choice, and order-level revenue attribution.
BDOW is very strong for list building. It includes popups, smart bars, welcome mats, scroll boxes, inline forms, click triggers, ESP integrations, autoresponders, and email broadcasts. If you want one tool to collect subscribers and send basic emails, BDOW has more built-in email functionality than Notifal.
Notifal focuses on the onsite conversion layer inside WordPress: newsletter popups, exit-intent capture, scroll-triggered signups, discount opt-ins, phone fields, dynamic tags, campaigns, and WooCommerce revenue attribution. You can connect captured leads to your existing email stack instead of replacing it.
See email capture templates & guideBDOW is a mature list-building platform. In several areas it is ahead of Notifal today.
BDOW includes A/B testing on paid plans, lets you control how often each variation is shown, and supports choosing a winner. Notifal does not offer split testing yet, so BDOW is stronger if experimentation is central to your CRO workflow.
BDOW includes email broadcasts, welcome emails, autoresponders, and monthly email allowances. Notifal captures leads and works with forms, webhooks, and your existing email tools, but it is not an email marketing platform.
BDOW is built for agencies and designers who want to add and remove sites, manage users, and control multiple sites from one account. Notifal is managed inside each WordPress site, which is better for ownership but less centralized for agency dashboards.
We will do it for you, completely free. We fully review your current BDOW popups, forms, triggers, social proof, and WooCommerce offers, then rebuild them in Notifal. Open a support ticket and leave the rest to us.
Open a free migration ticketFor WordPress popups, bars, slide-ins, social proof, targeting, and lead capture, yes. Notifal covers the onsite conversion use case. BDOW adds A/B testing, email broadcasts, autoresponders, social sharing, and a centralized multi-site account dashboard, so it is broader in lightweight email list management.
Yes. BDOW, formerly Sumo, has an active WordPress.org plugin under the sumome slug. The plugin installs BDOW on your site and connects it to a BDOW account. Campaigns and apps are managed through BDOW settings or dashboard, while Notifal stores and manages campaigns natively inside WordPress.
BDOW has a free plan with 100 conversions and 500 emails per month. Their public pricing page shows paid tiers from around $19/month on annual billing, plus social proof pricing from around $25/month on annual billing with 25k pageviews listed. Notifal has a free plan and a flat Pro license of €139/year for one site, with no conversion or pageview metering.
Yes. BDOW advertises social proof popups and live notifications that build trust. Notifal also supports social proof notifications, but keeps them in the same WordPress-native notification system with WooCommerce data, dynamic tags, and no social proof pageview cap on Pro.
BDOW integrates with WooCommerce for discount campaigns, cart abandonment, AOV offers, and BDOW-driven revenue reporting. Notifal tracks clicked and influenced revenue directly inside WordPress, with a Notifal column and attribution meta box on WooCommerce and EDD order screens.
BDOW offers built-in A/B testing, email broadcasts, autoresponders, social sharing tools, one-dashboard multi-site management, and a longer history as Sumo. Notifal focuses on WordPress-native notifications, social proof, dynamic tags, campaign scheduling, import/export, and native order attribution.
Get popups, bars, exit-intent, social proof, targeting, dynamic content, and WooCommerce revenue analytics on your own WordPress site. Start free on WordPress.org and upgrade to Pro whenever you need advanced rules and analytics.