BLOOM ALTERNATIVE

The Best Bloom Alternative for WordPress

Bloom is a capable email opt-in tool, but it only comes with an Elegant Themes membership and is built around the Divi ecosystem. Notifal gives you popups, bars, slide-ins, exit-intent, deep targeting, dynamic tags, campaigns, and WooCommerce revenue analytics on any theme, with a free plan and one flat Pro license.

Any WordPress theme No Divi required Free plan on WordPress.org

Last reviewed: July 2026

THE SHORT ANSWER

Notifal vs Bloom at a Glance

Bloom is focused on email list building with a simple opt-in wizard and strong native email integrations. The catch: it is not sold on its own. You get Bloom only as part of Elegant Themes, which means paying for Divi, Extra, Monarch, and Bloom together, or switching your site to Divi if you are not already on it. Notifal installs on any WordPress theme and covers a much wider conversion toolkit.

  Notifal Bloom
How you buy it Standalone plugin, free + flat Pro Bundled inside Elegant Themes membership
Theme requirement Works with any WordPress theme Best fit when you already use Divi
Core focus Popups, bars, social proof, lead capture, revenue Email opt-in forms and list growth
Email integrations Via forms and webhooks 19 native provider connections
Best for WordPress site owners who want more than opt-in forms, without changing themes
WHY SWITCH

Why WordPress Users Choose Notifal Over Bloom

Bloom handles basic list building well. Notifal handles the full on-page conversion stack, on the theme you already run.

No Divi or Theme Switch Required

Bloom is included with Elegant Themes, so many site owners only get it by adopting Divi or paying for a full theme bundle they may not need. Notifal is a standalone plugin that works on GeneratePress, Astra, Kadence, WooCommerce storefronts, and any other WordPress theme.

Pay for Popups, Not a Theme Package

Bloom cannot be purchased alone. Elegant Themes membership is $89/year or a $249 lifetime fee for Divi, Extra, Bloom, and Monarch together. Notifal Pro is €139/year for one site, about €12/month, with a free tier on WordPress.org.

Deeper Triggers and Display Rules

Bloom covers timed delays, scroll, inactivity, and a handful of post-level rules. Notifal adds exit-intent, idle timing, custom JavaScript triggers, URL and query-parameter rules, visitor type targeting, WooCommerce cart conditions, and AND/OR rule logic.

WooCommerce Revenue, Not Just Subscribers

Bloom tracks opt-in conversions. Notifal tracks clicked revenue, influenced orders, and WooCommerce or EDD attribution, so you can see which notifications actually drove sales.

Social Proof, Bars, and Dynamic Content

Notifal supports social proof notifications, floating bars, audio cues, tab badges, dynamic product and order tags, smart targeting, and campaign scheduling. Bloom is built around static email capture forms.

Three Builders You Already Know

Design with the Block Editor, Elementor, or an AI-assisted HTML builder, plus 100+ marketplace templates. Bloom uses its own opt-in editor and template set inside the Elegant Themes stack.

PRICING

Bloom Pricing vs Notifal Pricing

Bloom is not sold as a standalone plugin. Access comes through Elegant Themes membership, which bundles Divi, Extra, Bloom, and Monarch. Notifal is priced only for on-page notifications.

Recommended
Notifal
€139 /year

Free plan on WordPress.org. Pro is one flat yearly license per site, about €12/month.

  • Free plan on WordPress.org
  • Flat Pro license for one site
  • Any WordPress theme
  • Popups, bars, slide-ins, and social proof
  • Exit-intent, scroll, idle, and custom triggers
  • WooCommerce revenue analytics
Bloom
Yearly Access
$89 /yr
Divi + Extra + Bloom + Monarch, unlimited sites
Lifetime Access
$249 once
Same bundle, lifetime updates and support
Bloom alone
N/A
Not sold separately from membership

Bloom is bundled with Divi, Extra, Monarch, and Bloom. Prices shown are Elegant Themes public membership rates at the time of writing, not a standalone Bloom license.

If you only need popups, exit-intent, targeting, and revenue tracking, Notifal Pro costs less than an annual Elegant Themes membership and does not require Divi. If you already pay for Divi, Bloom is effectively included, but you are still limited to its narrower feature set.

FEATURE COMPARISON

Notifal vs Bloom: Full Feature Breakdown

An honest look at what each tool actually ships today. Bloom is strong at email list building. Notifal covers a much broader on-page conversion workflow.

Feature
Notifal
Bloom
Campaign Types
Popup / modal campaigns
Included
Included
Floating bar (top or bottom)
Included
Not available
Slide-in / floating side box (fly-in)
Included
IncludedFly-in type
Inline / on-page notifications
Included
IncludedInline + below content
Social proof notifications
Included
Not available
Locked content / content gate opt-ins
PartialVia templates and rules
Included
Widget area opt-in forms
PartialVia shortcode or builder
IncludedDedicated widget
Triggers & Timing
Immediate / delay on page load
Included
IncludedTimed delay
Exit-intent trigger
IncludedPro
Not available
Scroll-depth trigger
Included
Included
Time-on-page / idle trigger
Included
IncludedAfter inactivity
After comment trigger
Not available
Included
After purchase trigger
PartialVia display rules
Included
Bottom of post / page trigger
PartialVia scroll rules
Included
Custom JavaScript / element triggers
IncludedPro
Not available
Campaign schedule (start / end dates)
Included
Not available
Frequency control (per session, re-trigger)
Included
PartialBasic display settings
Targeting & Display Rules
Page, post, and product targeting
Included
Included
Category and archive targeting
IncludedPro
Included
URL and query parameter targeting
IncludedPro
Not available
Logged-in / guest / new vs return visitors
IncludedPro
PartialLocation-based
User role targeting
IncludedPro
Not available
WooCommerce cart-based rules
Included
Not available
Multiple rules with AND / OR logic
IncludedPro
Not available
Per-post or per-page exclusions
Included
Included
Lead Capture & Email
Email capture forms
Included
Included
Phone number capture
Included
Not available
Discount / coupon opt-ins
Included
PartialOffer-focused templates
Native email service integrations
PartialVia forms and webhooks
Included19 built-in providers
A/B testing opt-in forms
Not available
Included
Design, Templates & Builders
Prebuilt template library
Included
Included100+ opt-in templates
Marketplace / one-click imported designs
Included
Not available
Block Editor (Gutenberg) builder
Included
Not available
Elementor builder support
Included
Not available
AI-assisted HTML builder
Included
Not available
Custom CSS per notification
IncludedPro
PartialDesign panel settings
Show / hide animations
Included
PartialLimited to opt-in types
Audio on show or hide
Included
Not available
Browser tab badge
IncludedPro
Not available
Dynamic Content & Personalization
Dynamic tags (user, post, product, order, cart)
Included
Not available
Live WooCommerce cart data in copy
Included
Not available
Smart contextual content targeting
IncludedPro
Not available
Social proof from real orders or activity
Included
Not available
Custom post type tag generator
IncludedPro
Not available
Analytics & Revenue
Impressions, clicks, and conversion rate
IncludedPro engagement tier
Included
Clicked and influenced revenue
Included
Not available
WooCommerce and EDD order attribution
Included
Not available
Per-button click breakdown
IncludedPro
Not available
Campaign-level reporting
Included
Not available
Analytics CSV export
IncludedPro
Not available
Platform, Theme & Ownership
Sold as a standalone plugin
Included
Not availableMembership bundle only
Works with any WordPress theme
Included
PartialBundled with Divi stack
Free plan available
Included
Not available
Self-hosted on your WordPress site
Included
Included
Import / export notifications with media
Included
PartialBloom settings only
Campaign manager for grouped notifications
Included
Not available
Unlimited impressions
Included
Included
LEAD GENERATION

Yes, Notifal Captures Leads Too

Bloom is built for one job: grow your email list with opt-in forms. Notifal does that as well, with newsletter popups, exit-intent capture, scroll-triggered signups, discount opt-ins, and phone-number fields for sales follow-up.

The difference is what sits around those forms. Notifal adds display rules, dynamic personalization, multiple builders, campaign scheduling, and revenue attribution, so list building is part of a broader conversion system, not the entire product.

See email capture templates and guide
FULL TRANSPARENCY

When Bloom Might Still Be the Better Fit

Bloom is not a bad plugin. It is a focused one, and in a few scenarios it still wins.

You already pay for Elegant Themes and Divi

If Divi is your active theme and you already have an Elegant Themes membership, Bloom costs nothing extra. For simple email opt-ins inside that stack, turning on Bloom can be faster than adding another plugin.

You need deep native email marketing connections

Bloom ships with 19 direct integrations to providers like Mailchimp, ActiveCampaign, HubSpot, and ConvertKit. Notifal connects through forms and webhooks, which works for most stacks but is not the same as one-click native API connectors.

A/B testing and locked content are central to your funnel

Bloom includes built-in A/B testing for opt-in forms and a dedicated locked-content opt-in type. Notifal does not offer A/B testing today, and content gating is something you would build with templates and display rules instead of a first-class Bloom-style paywall.

HOW TO SWITCH

Switching from Bloom to Notifal

  1. 1
    Install Notifal Free Add Notifal from the WordPress plugin directory. No Elegant Themes account or Divi license is required.
  2. 2
    Map each Bloom opt-in type Pop-ups become Notifal popups, fly-ins become floating side boxes, and inline forms can be rebuilt in the Block Editor, Elementor, or HTML Builder.
  3. 3
    Recreate triggers and display rules Match timed delays, scroll triggers, and page targeting using Notifal timing settings and display rules. Add exit-intent or cart rules where Bloom could not go.
  4. 4
    Publish and retire Bloom opt-ins Go live with Notifal, confirm forms and triggers on your real theme, then disable the old Bloom opt-ins. You can keep Divi if you still want it, but you no longer depend on it for conversions.

Want us to handle the switch for you?

We will do it for you, completely free. We fully review your current Bloom opt-ins, triggers, and display settings, then rebuild them in Notifal. Open a support ticket and leave the rest to us.

Open a free migration ticket
FAQ

Frequently Asked Questions

Is Notifal a true Bloom alternative?

For on-page conversion campaigns, yes. Notifal covers popups, floating bars, slide-ins, exit-intent, scroll and idle triggers, display rules, dynamic tags, campaigns, and email or phone lead capture. Bloom is narrower and focused on email opt-in forms inside the Elegant Themes ecosystem.

Can I use Bloom without Divi?

Bloom is a WordPress plugin, so it can run while Divi is inactive, but Elegant Themes sells it only as part of its membership bundle with Divi, Extra, and Monarch. In practice, most Bloom users adopt it because they already use Divi, not because they wanted a standalone popup plugin.

How much does Bloom cost compared to Notifal?

Bloom is not sold separately. Elegant Themes membership is about $89 per year or $249 lifetime for the full bundle. Notifal has a free plan and a flat Pro license of €139/year for one site, roughly €12/month billed annually.

Does Notifal integrate with email marketing tools?

Notifal captures leads through form fields and connects to external tools via your form plugin or webhooks. Bloom has more native one-click email provider integrations. If deep ESP connectivity is your top priority and you already use Divi, Bloom may still be the faster setup.

What features does Notifal have that Bloom does not?

Notifal adds exit-intent, floating bars, social proof notifications, WooCommerce cart targeting, dynamic tags, campaign scheduling, three template builders, marketplace imports, tab badges, audio cues, and clicked or influenced revenue analytics. Bloom stays focused on opt-in forms, A/B tests, and list growth.

Do I need to change my WordPress theme to use Notifal?

No. Notifal is theme-agnostic and works on any properly coded WordPress theme. That is one of the main reasons site owners look for a Bloom alternative when they do not want to move to Divi just to get better popups.

Ready for More Than Email Opt-Ins?

Get popups, exit-intent, targeting, dynamic content, and WooCommerce revenue analytics on the theme you already use. Start free on WordPress.org and upgrade to Pro when you need advanced rules and analytics.