Bloom is a capable email opt-in tool, but it only comes with an Elegant Themes membership and is built around the Divi ecosystem. Notifal gives you popups, bars, slide-ins, exit-intent, deep targeting, dynamic tags, campaigns, and WooCommerce revenue analytics on any theme, with a free plan and one flat Pro license.
Last reviewed: July 2026
Self-hosted & flat price
Email opt-in plugin bundled with Elegant Themes
Bloom is focused on email list building with a simple opt-in wizard and strong native email integrations. The catch: it is not sold on its own. You get Bloom only as part of Elegant Themes, which means paying for Divi, Extra, Monarch, and Bloom together, or switching your site to Divi if you are not already on it. Notifal installs on any WordPress theme and covers a much wider conversion toolkit.
Bloom handles basic list building well. Notifal handles the full on-page conversion stack, on the theme you already run.
Bloom is included with Elegant Themes, so many site owners only get it by adopting Divi or paying for a full theme bundle they may not need. Notifal is a standalone plugin that works on GeneratePress, Astra, Kadence, WooCommerce storefronts, and any other WordPress theme.
Bloom cannot be purchased alone. Elegant Themes membership is $89/year or a $249 lifetime fee for Divi, Extra, Bloom, and Monarch together. Notifal Pro is €139/year for one site, about €12/month, with a free tier on WordPress.org.
Bloom covers timed delays, scroll, inactivity, and a handful of post-level rules. Notifal adds exit-intent, idle timing, custom JavaScript triggers, URL and query-parameter rules, visitor type targeting, WooCommerce cart conditions, and AND/OR rule logic.
Bloom tracks opt-in conversions. Notifal tracks clicked revenue, influenced orders, and WooCommerce or EDD attribution, so you can see which notifications actually drove sales.
Notifal supports social proof notifications, floating bars, audio cues, tab badges, dynamic product and order tags, smart targeting, and campaign scheduling. Bloom is built around static email capture forms.
Design with the Block Editor, Elementor, or an AI-assisted HTML builder, plus 100+ marketplace templates. Bloom uses its own opt-in editor and template set inside the Elegant Themes stack.
Bloom is not sold as a standalone plugin. Access comes through Elegant Themes membership, which bundles Divi, Extra, Bloom, and Monarch. Notifal is priced only for on-page notifications.
Free plan on WordPress.org. Pro is one flat yearly license per site, about €12/month.
Bloom is bundled with Divi, Extra, Monarch, and Bloom. Prices shown are Elegant Themes public membership rates at the time of writing, not a standalone Bloom license.
If you only need popups, exit-intent, targeting, and revenue tracking, Notifal Pro costs less than an annual Elegant Themes membership and does not require Divi. If you already pay for Divi, Bloom is effectively included, but you are still limited to its narrower feature set.
An honest look at what each tool actually ships today. Bloom is strong at email list building. Notifal covers a much broader on-page conversion workflow.
Bloom is built for one job: grow your email list with opt-in forms. Notifal does that as well, with newsletter popups, exit-intent capture, scroll-triggered signups, discount opt-ins, and phone-number fields for sales follow-up.
The difference is what sits around those forms. Notifal adds display rules, dynamic personalization, multiple builders, campaign scheduling, and revenue attribution, so list building is part of a broader conversion system, not the entire product.
See email capture templates and guideBloom is not a bad plugin. It is a focused one, and in a few scenarios it still wins.
If Divi is your active theme and you already have an Elegant Themes membership, Bloom costs nothing extra. For simple email opt-ins inside that stack, turning on Bloom can be faster than adding another plugin.
Bloom ships with 19 direct integrations to providers like Mailchimp, ActiveCampaign, HubSpot, and ConvertKit. Notifal connects through forms and webhooks, which works for most stacks but is not the same as one-click native API connectors.
Bloom includes built-in A/B testing for opt-in forms and a dedicated locked-content opt-in type. Notifal does not offer A/B testing today, and content gating is something you would build with templates and display rules instead of a first-class Bloom-style paywall.
We will do it for you, completely free. We fully review your current Bloom opt-ins, triggers, and display settings, then rebuild them in Notifal. Open a support ticket and leave the rest to us.
Open a free migration ticketFor on-page conversion campaigns, yes. Notifal covers popups, floating bars, slide-ins, exit-intent, scroll and idle triggers, display rules, dynamic tags, campaigns, and email or phone lead capture. Bloom is narrower and focused on email opt-in forms inside the Elegant Themes ecosystem.
Bloom is a WordPress plugin, so it can run while Divi is inactive, but Elegant Themes sells it only as part of its membership bundle with Divi, Extra, and Monarch. In practice, most Bloom users adopt it because they already use Divi, not because they wanted a standalone popup plugin.
Bloom is not sold separately. Elegant Themes membership is about $89 per year or $249 lifetime for the full bundle. Notifal has a free plan and a flat Pro license of €139/year for one site, roughly €12/month billed annually.
Notifal captures leads through form fields and connects to external tools via your form plugin or webhooks. Bloom has more native one-click email provider integrations. If deep ESP connectivity is your top priority and you already use Divi, Bloom may still be the faster setup.
Notifal adds exit-intent, floating bars, social proof notifications, WooCommerce cart targeting, dynamic tags, campaign scheduling, three template builders, marketplace imports, tab badges, audio cues, and clicked or influenced revenue analytics. Bloom stays focused on opt-in forms, A/B tests, and list growth.
No. Notifal is theme-agnostic and works on any properly coded WordPress theme. That is one of the main reasons site owners look for a Bloom alternative when they do not want to move to Divi just to get better popups.
Get popups, exit-intent, targeting, dynamic content, and WooCommerce revenue analytics on the theme you already use. Start free on WordPress.org and upgrade to Pro when you need advanced rules and analytics.