A 47-day look at an exit-intent popup that shows a price comparison table to visitors about to leave a discounted product page, with full funnel data, CTA clicks, and attributed orders reported as-is.
ClientHormozmall
Live sinceJun 7, 2026
Data as ofJul 24, 2026
Duration47 days
Read time10 min read
Snapshot
Data as of Jul 24, 2026 · live since Jun 7, 2026 (47 days)
2,981
Total impressions
Across 47 days live (Jun 7 – Jul 24, 2026)
3.8%
CTA click rate
113 of 2,981 impressions clicked a CTA
89
Re-engagement clicks
47 add-to-cart + 42 free-consultation clicks
2
Attributed orders
$441 in attributed revenue
The Problem
Competitive prices weren't enough to stop visitors leaving without buying
It's a common assumption in e-commerce that having genuinely competitive prices should be enough to convert a visitor. In practice, price alone rarely closes the gap between browsing and buying — especially when the value isn't made explicit at the exact moment a visitor is deciding whether to leave. This is a familiar pattern for any exit intent popup for discount stores: the discount exists, but the visitor never registers it as meaningfully different from what they could find elsewhere.
Hormozmall, an Iranian retailer of home appliances, plumbing fixtures, and emergency power equipment, was in exactly this position. Most of its catalog was already priced below competitors, and the majority of products carried an active discount on top of that. Despite this, a large share of visitors reached a product page and left the site without purchasing.
Across 3,700 average monthly sessions, Hormozmall's product pages — priced below market and frequently discounted — still weren't converting the visitors who reached them.
The Hypothesis
The discount existed, but it wasn't being communicated in a way that registered
Our working hypothesis was that Hormozmall had a genuine competitive advantage — its pricing — but was presenting it the typical way: a struck-through original price and a percentage-off badge, with no further context. That format is so common across e-commerce that shoppers have largely learned to tune it out.
We believed that without a direct, concrete comparison to what the same product costs elsewhere, most visitors were either not noticing the discount or not trusting it enough to act on it before leaving the page.
The Solution
What we built
We built an exit-intent popup that appears only when a visitor on a discounted product page shows signs of leaving, replacing the passive struck-through-price format with an explicit side-by-side comparison.
Step 01
One popup, five elements working together
A loss-framed headline ("Careful — this product sells for [X] more elsewhere in the market") sits above a side-by-side price comparison table — the product's regular price labeled as the market price next to Hormozmall's current on-sale price, alongside a product image. Below that, a limited-stock badge and a social-proof badge (showing how many people have already bought the product) sit next to two CTAs — "Add to cart" and "Free consultation before you buy," the latter connecting directly to the call center — closing with a line reassuring fast, reliable nationwide shipping.
Trigger & targeting logic
The popup only fires when both conditions below are met — it is not shown site-wide.
Page type
Product pages with an active discount only
Trigger event
Exit-intent detection on the product page
Why It Works
The CRO principles behind it
Each element of the popup maps to a specific behavioral principle, generalizable beyond this store or industry.
01
Loss aversion in the headline
Instead of promising a gain ("we're cheaper"), the headline warns of a potential loss elsewhere. This framing tends to lower sales resistance because it reads as a heads-up rather than a pitch.
02
Transparency through raw comparison data
Rather than asserting "we're the cheapest," the popup shows the market price and Hormozmall's price side by side and lets the visitor draw their own conclusion — a claim the visitor reaches themselves is more persuasive than one they're told.
03
Scarcity via a limited-stock badge
Signaling limited availability taps into fear of missing out, adding a reason to act now rather than continue comparison shopping.
04
Social proof via a purchase-count badge
Showing that other customers have already bought the product builds trust through observed behavior rather than a marketing claim.
05
A low-pressure consultation CTA as a trust bridge
The "free consultation before you buy" button, connected directly to the call center, gives hesitant visitors a way to move one step closer to purchase without being pushed straight into checkout.
Results To Date
47 days of live data (Jun 7 – Jul 24, 2026)
These numbers reflect 47 days of live traffic and should be read as an early, honest snapshot rather than a mature result. One methodology note worth flagging up front: Notifal's exit-intent detection can also trigger from a cursor moving toward the browser tab bar or a tab switch, not only a literal page exit — so some share of the "closed" segment below may not reflect genuine intent to leave.
How visitors responded to the popup
3.8%
(113 of 2,981)
Clicked at least one CTA
22.64%
(~675 of 2,981)
Closed without interacting
73.55%
(~2,193 of 2,981)
Left without closing or clicking
Which CTA visitors chose
Add to cart47
Free consultation (call center)42
Untracked (before per-button tracking)24
Per-button click tracking was added in Notifal v2.3.11. Clicks recorded before that update could not be attributed to a specific button and are grouped separately below.
Commercial outcome
Of the 113 visitors who engaged with the popup, orders placed by users who clicked through totaled 2, for $441 in attributed revenue — against a site-wide average order value of $124. The number of visitors brought back into the purchase funnel (47 add-to-cart clicks plus 42 consultation requests) was reasonably healthy, but the number who ultimately converted to a completed order was low. That gap between re-engagement and final conversion is a genuine open question we're still investigating, not a result we're glossing over.
Attributed, not causal — no control group was run
Limitations & What We're Still Learning
An honest account, not a finished case study
No control group
This campaign ran without a holdout group, so we cannot isolate the popup's causal effect from normal baseline conversion behavior on these product pages.
Small sample size
With 2,981 impressions over 47 days, the sample is small, largely a function of Hormozmall's relatively low session volume (around 3,700 sessions per month). A longer observation window is likely needed before drawing firm conclusions.
Call-center attribution is unknown
The 42 clicks on "free consultation" connect the visitor directly to Hormozmall's call center, but we don't know how many of those leads were ultimately converted into orders by the call center team.
Data-integrity bugs during part of the campaign
For part of this campaign, Notifal had bugs affecting data replication. These have since been fixed, but they may have suppressed some of the numbers reported here — actual performance may be modestly better than what's shown.
Possible false positives in the "closed" segment
Notifal's exit-intent detection can trigger from cursor movement toward the browser tab bar or a tab switch, not only a literal page exit. Some portion of the 675 "closed" visitors may not have actually intended to leave the page.
A gap between re-engagement and completed orders
89 visitors clicked into the funnel via add-to-cart or a consultation request, but only 2 completed orders were attributed. This gap is worth flagging explicitly as an open question for further investigation — we don't yet have an explanation for it.
A longer observation window, a larger sample, and ideally an A/B holdout comparing this popup against no popup would let us make a stronger causal claim about its impact on completed orders.
The Takeaway
A real discount only works as a differentiator when you show the comparison it depends on
Struck-through prices and percentage-off badges have become so common that shoppers often stop registering them as meaningful. Making the comparison explicit — this price, versus what it costs elsewhere — at the exact moment a visitor is about to leave gives a genuine pricing advantage a better chance of being noticed and believed, regardless of the store's category.
FAQ
Frequently asked questions
What is an exit-intent popup price comparison example?
It's a popup that appears when a visitor is about to leave a product page and shows a direct comparison between the market price and the store's current price, instead of just a struck-through price or a discount badge. Hormozmall's version pairs this table with a stock badge, social proof, and two CTAs.
Does an exit-intent price comparison popup guarantee more sales?
No. In this campaign, 113 of 2,981 impressions clicked a CTA, but only 2 completed orders were attributed over 47 days, without a control group. It re-engaged a reasonable number of visitors, but the gap between re-engagement and completed orders is still an open question.
When should you use a price-comparison exit-intent popup instead of a standard discount badge?
It tends to make sense for an exit intent popup for discount stores where the discount is genuine but easy for shoppers to overlook — when a struck-through price alone isn't enough to make the value register before a visitor decides to leave the page.
What data should you check before trusting an exit-intent popup's reported results?
Check whether there was a control group, how large the sample is, whether any clicks are untracked, and whether the "closed" or "left" segments could include false positives from cursor movement or tab switching rather than genuine exit intent — all of which applied to this campaign.
Want to test a price-comparison popup on your own discounted product pages?
This exact exit-intent, price-comparison format — headline, comparison table, stock and social-proof badges, and dual CTAs — can be set up on your store without waiting on the full 47-day dataset above.
